News

At the DATEV Challenge Roth powered by hep 2023 on June 25th 2023, AG will start with its own charity relay in aid of Deutsche Lebensbrücke. The patron of the campaign is AG1 Ambassador and triathlon star Sebastian Kienle. The swimming part will be done by the German swimming world champion Sarah Wellbrock, the cycling distance will be contested by the Austrian professional ultra cyclist and record holder Christoph Strasser and the German Olympic runner Philipp Pflieger will bring the charity relay team to the finish line. In addition, AG donates 10,000 euros to Deutsche Lebensbrücke to support and expand the breakfast club.  

AG is taking off again this sporting summer with its Brand Ambassadors at the top events: AG is the official event partner at the DATEV Challenge Roth powered by hep 2023, AG1 Ambassadors Sebastian Kienle and Laura Philipp will be competing there and AG1 will once again have a stand including interactive event activation and sampling on site. In addition, this

In addition, this year an AG1 Charity Relay will start on Sunday, 25 June 2023 for a good cause and AG will donate 10,000 euros to Deutsche Lebensbrücke (www.lebensbruecke.de). Deutsche Lebensbrücke works to combat child poverty in Germany and has been providing around 200-250 children with a free and nutritious breakfast every day since 2009 with its successful breakfast clubs. Recent studies on child poverty show that every 5th child grows up in poverty and comes to school hungry.

"We are very pleased that we can actively contribute to supporting Deutsche Lebensbrücke with our own charity relay at the DATEV Challenge Roth powered by hep 2023 and our donation. At AG, we have always seen nutrition as a human right and supporting children in need is also deeply in our DNA." says AG's Vice-President International Gerd Mittmann.

"We are proud to have been selected by AG and are delighted to support AG1 with the Charity Relay and the monetary donation to strengthen and expand our Breakfast Club. This fits perfectly with our credo: giving instead of talking," says CEO Petra Windisch de Lates.

And here are the statements of the charity relay athletes:

Sarah Wellbrock (swimming):

"I am looking forward to the relay especially because it is a team competition and I am usually only an individual athlete. Moreover, I am convinced that AG1 will improve my well-being and it could also help many other people. Charity is close to my heart because I believe that without charity and voluntary work, our society cannot exist. Not everyone has the luck I have - always something to eat on the table, a roof over my head and people around me who love me and whom I love. I want to give a piece of that to others who don't have that luck, especially children."

Christoph Strasser (bike):

"In endurance sports we are very often lone fighters and mostly pursue our personal and individual goals during the season. That's why it's so nice when we all work together in a relay team to achieve a common goal and pull together. Of course we want to be as fast as possible, but the most important thing about the whole thing is the support for the good cause: the German Lebensbrücke and the Frühstücksklubs are important institutions, and it is a great pleasure and honor for me personally that I can support this great initiative with my performance here."

Philipp Pflieger (running):

"I'm thrilled to have the opportunity to get a taste of triathlon for the first time through my partner AG1 as part of a relay team, and to do so at such a legendary event as Challenge Roth. I think it's even more fantastic that we live common values and are swimming, cycling and running together with Sarah Wellbrock and Christoph Strasser for the good cause of supporting the Deutsche Lebensbrücke. It will be great and certainly unforgettable for me personally."

 

More information about Deutsche Lebensbrücke:

With its breakfast club against child poverty in Germany, Deutsche Lebensbrücke has been involved in Munich and other locations since 2009. The sad fact that currently every fifth child in Germany comes to school hungry has many reasons. And many parents are ashamed to ask for help. It doesn't matter why they don't make their children breakfast and a packed lunch, be it financial difficulties, social or health problems in the family, or that they have two jobs to manage. The fact is, there are many hungry children who need breakfast. This is where our breakfast club helps quickly and unbureaucratically. Only in this way do these children have a chance of surviving the demanding school day and achieving their class goals. Eating in company is fun: For the children, the breakfast club is often much more than just a place to eat and a set table: here they are welcome and meet their friends and learn to socialize and have fun. We bring these children out of isolation, they look forward to breakfast every day, are happy to get up earlier for it and go to the first lesson in a good mood and with a smile. In this way, we lay the foundation for successful learning and a life with perspective. Help to make many children full and happy, it is so easy with a donation. Breakfast is prepared and supervised by our breakfast club helpers every day before school starts. They know the children and know what they like.  Germany is a rich country, but every year more children are in need of a place in the Breakfast Club. Currently, breakfast costs about 2.00 EUR per child. Deutsche Lebensbrücke is a private non-profit children's aid organization. It has been supporting needy and sick children and their families in Germany and worldwide for over 30 years. Deutsche Lebensbrücke finances its projects exclusively from donations. Chairperson Petra Windisch de Lates: "Our motto: give instead of talk, because social injustice grows in the midst of prosperity.

More information on Deutsche Lebensbrücke at www.lebensbruecke.de

 

More information about AG:

AG was developed by New Zealander Chris Ashenden over ten years ago with the help of doctors, alternative practitioners and nutritionists due to personal health problems. From the beginning, the mission was to develop a nutritionally valuable food supplement and to continue to develop it, and currently the 52nd version is already on the market. With the 75 ingredients contained in just one spoonful of AG1, you can support your body's nutritional needs in the core areas of health on a daily basis.

  

HEALTH NOTICE:

The importance of a varied and balanced diet and a healthy lifestyle is advised. Keep out of reach of children. Not suitable for children and adolescents under 18 years of age, pregnant or breastfeeding women. Do not exceed the recommended daily intake.  

1) Immune system: Copper, folate, selenium, zinc and vitamins A, B12, B6 and C contribute to normal functioning of the immune system. 2) Energy balance: Copper, biotin, niacin, pantothenic acid, thiamine and vitamins B2 (riboflavin), B12, B6 and C contribute to normal energy metabolism. 3) Muscle recovery: Copper, selenium and zinc and vitamins B2 (riboflavin) and C help protect cells from oxidative stress.  

Here is an insight into the ingredients: https://drinkag1.com/ingredients/de  

Further information: https://drinkag1.com/de