Hoka is new running shoe partner of DATEV Challenge Roth
Ambition and passion - these are the values that Hoka stands for. We immediately felt this fire at our first meeting and realized that Hoka is a perfect fit for Roth. We are absolutely convinced that this partnership is not only an absolute benefit for the race, but also offers completely new experiences around the race. We are very grateful that Hoka will provide special offers for our volunteers at the race and will enrich our trade fair with a two-story glass cube.
More about the partnership with HOKA
The press release from HOKA:
Performance Running Shoe Brand HOKA partners with the World’s Biggest Long-distance Triathlon Event.
HOKA®, a division of Deckers Brands, has been announced as the official running shoe partner of DATEV Challenge Roth, one of the most well-known triathlon events in Europe, taking place 7th July 2024.
Considered as the biggest long-distance triathlon in the world, Challenge Roth attracts over 3,500 participants, 700 relay teams and 7,500 volunteers each year. First held in 2002 with just over 2,000 attendees, the event is now Germany’s largest triathlon event and is considered an institution in the sports calendar. Challenge Roth has been awarded the coveted Triathlon Award for Best Race of the Year for the 12th time in a row.
The route, in the heart of the Roth district triathlon, offers a unique experience for triathletes: 3.8km swimming with a mythical start at the Main-Danube Canal, 180km cycling going through the legendary Solar Hillis and 42.2km running with a magical finish line celebration in the triathlon stadium.
Known worldwide for its very fast route, especially on the cycling stage, DATEV Challenge Roth is the ideal event to break records. In 2023, HOKA athlete Daniela Ryf beat the twelve-year-old world best time of Chrissie Wellington by almost ten minutes.
To celebrate this new partnership, HOKA and DATEV Challenge Roth will present co-branded editions of iconic running models. Visitors and participants will be able to discover these special editions of Clifton 9, Mach 6 and Cielo X 1 on the exhibition village in Roth from 4th until 7th July.
Felix Walchshöfer, Challenge Roth Race Director “Ambition and passion - these are the values that Hoka stands for. We immediately felt this fire at our first meeting and realized that Hoka is a perfect fit for Roth. We are absolutely convinced that this partnership is not only an absolute benefit for the race, but also offers completely new experiences around the race. We are very grateful that Hoka will provide special offers for our volunteers at the race and will enrich our trade fair with a two-story glass cube.
"HOKA is thrilled to announce our new partnership with DATEV Challenge Roth. HOKA has been represented in triathlon for over 10 years, supporting some of the best triathletes in the world and encouraging triathletes of all kinds to reach the finish line. HOKA has seen amazing results from our elite athletes at the event, most notably Daniela Ryf, who won Challenge Roth and set a new world record for the long distance when breaking Chrissie Wellington's 12-year-old record in 2023, as well as the legendary Jan Frodeno, who set a then world record at the event in 2016. Partnering with Felix and team, who share the same passion for the Triathlon community is a very exciting step for our two brands. For me personally it is like coming home as I once had the privilege to experience the event, its overwhelming atmosphere and the commitment of an outstanding team.” Guido Geilenkirchen, VP & General Manager of HOKA EMEA.
“The atmosphere at Challenge Roth is what makes it so special. Everyone from the region cares deeply about this race, and you can truly feel the positivity and the warm welcome they extend to the triathletes upon arrival and during the race. It’s wonderful.” Daniela Ryf, HOKA athlete.
About HOKA®
HOKA® is one of the fastest-growing performance footwear and apparel brands in history. Conceived in the mountains, HOKA footwear delivers an unprecedented combination of enhanced cushioning and support for a uniquely smooth ride. Every day, HOKA pushes the innovation and design of its footwear and apparel by teaming up with a deep roster of world champions, taste makers and everyday athletes. From finish lines to everyday life, HOKA fans love the brand for its bold and unexpected approach, and its belief in the power of humanity to create change for a better world. HOKA empowers a world of athletes to fly over the earth. For more information, visit HOKA.com or follow @HOKA_eu. #FlyHumanFly #TimeToFly
About Deckers Brands
Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high-performance activities. The Company's portfolio of brands includes UGG®, KOOLABURRA®, HOKA®, Teva®, and Sanuk®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has 50-years of history building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.
About Datev Challenge Roth
Whether as a triathlete, as a supporter on the course or as one of our 7500 volunteers - dreams come true in the triathlon dream factory.
3.8 km swimming, 180 km cycling and 42.2 km running through the triathlon district of Roth. Emotions and goose bumps are guaranteed, for example at the mythical swim start at the Main-Danube Canal, at the legendary Solar Hill or at the magical finish line party in the triathlon stadium.
The sports festival in the triathlon stronghold has been home to triathletes from all over the world since 1984.